Why Cars.com Engages Shoppers Beyond the Lead
Q: Why is Cars.com emailing shoppers after they contact my dealership? A: Before our email campaign started, 58% of shoppers who submitted an email lead on Cars.com returned to our site. That tells us...
View ArticleMoving Forward – Testing New Ways to Drive Exposure
Over the past month, we’ve tested a new email campaign at Cars.com to further engage consumers in the shopping process and drive them closer to purchase. Ultimately the goal was to drive additional...
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